A tagline is more than words. It is an expression of our values. It’s a message that encapsulates what we aim to bring our customers.
It starts from our very core and essential belief that we trust in nature.
We trust in the diversity of microbial life that created the conditions for all life on earth. We believe that these invisible creatures have a natural intelligence and a complexity that underpins the incredible aspects of nature we see all around us.
The power of microbes and the importance of trusting nature
Week after week, scientific trials reveal more about how crucial our microbiome is. Just recently, we’ve seen that gut microbes interact with a number of medicines—such as antidepressants and pain relief—and produce different effects for different people.
Additionally, studies show that our socioeconomic status impacts our gut microbes. In July 2021, journalist Rebecca Seal explored these findings in an in-depth article for the Observer, emphasising how much we still have to learn about our microbial world.
What we do know is that humans have evolved alongside microbes since the beginning of time. The microbiome is a complex superorgan in the body, unique to each of us, and its health impacts our overall well-being.
However, urbanisation, the use of chemical-based cleaners, and antibiotic misuse have disrupted the delicate balance of these microbial communities, leading to long-term health challenges.
In fact, the overuse of antibiotics has led to a rise in antibiotic resistance, where microbes evolve to resist treatment, posing a serious threat to global health. According to the World Health Organization, 50% of antibiotics are used inappropriately, contributing to this crisis. Studies have shown that antimicrobial resistance could lead to 10 million deaths annually by 2050 if not addressed (WHO, 2019).
The need to reconnect with nature’s intelligence
Despite our efforts to control harmful bacteria, microbes continue to adapt and display remarkable intelligence. They collaborate in ways that human minds may never fully comprehend. Microbes are masters of closing the circle of life, degrading organic matter to create new life, sustainably—and they have been doing this for billions of years.
At microbz, we embrace this intelligence. We harvest beneficial microbes from soil, where we know they work in symbiosis to promote health. Our mother culture, containing 15 strains of beneficial bacteria, is fermented with traditional herbs and minerals to make them bio-available for the body. We trust that by giving the microbiome beneficial microbes, it will naturally strive for optimal health.
This journey back to nature is more important than ever. We live in a world of increasing chemical use and environmental degradation and we see microbes as key to restoring balance. We believe that nature holds the solutions—and trust in its ability to heal.
A recent study by the journal Nature highlights how microbial ecosystems play a critical role in soil health, nutrient cycling, and even in mitigating climate change. Nature’s microbial diversity is essential for sustaining life.
The growing importance of biodiversity
In recent years, the interconnectedness of life has become clearer. Microbes may be invisible, but their impact is vast. They live in the mountains, oceans, soil, plants, and on us, in their trillions. And with each new discovery, scientists reveal how these tiny organisms sustain life by helping humans thrive, ensuring plants grow, and keeping our environments clean and healthy.
But human interference in this delicate system has led to unintended consequences. The misuse of antibiotics, chemical cleaners, and excessive urbanisation has created an imbalance in the microbial world. Soil quality has deteriorated and, as a result, the nutritional value of our food is compromised. Our health is directly linked to the health of these microbial communities, which have become increasingly vulnerable.
At microbz, we advocate for protecting microbial diversity, much like protecting the Amazon rainforest or the oceans. These invisible but powerful organisms are essential to maintaining life on Earth, and we must prioritise their preservation. When we disrupt the natural balance of microbes, we risk exacerbating health concerns and environmental damage.
Trusting nature for a healthier future
Trusting nature means stepping back and recognising that the power of microbes is probably beyond our control. They have been around longer than humans, evolving and adapting through millennia. Whether it’s breaking down organic matter or combating disease-causing bacteria, microbes continuously find innovative ways to thrive.
We’ve seen this with antibiotic resistance. Superbugs like MRSA and others have outsmarted our conventional methods of treatment, making it clear that relying solely on synthetic solutions isn’t sustainable. Yet, nature has already provided answers. Researchers are turning back to natural solutions, like isolating beneficial microbes from environments such as deep-sea sponges or dragonfly wings, to develop solutions that are safer and more sustainable.
At microbz, we harness this natural intelligence. Our mother culture, rich with diverse strains of beneficial bacteria, works in harmony with traditional herbs and minerals to provide a holistic approach to health. By trusting these natural processes, we are giving the microbiome what it needs to thrive—a foundation that supports resilience and long-term health.
A call to action: join forces with nature
Our tagline, microbz: join forces with nature, has become more than just a phrase—it represents a philosophy, a commitment, and a mission. It highlights the importance of trusting in the microbial diversity around us, which is essential for protecting our health and the planet.
We invite you to join us in this microbial rebalancing revolution.
Let’s work together with nature to support life, resilience, and health—without the need to control or dissect every aspect. The more we value the diversity of microbes, the more balanced and secure we become.
